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Why is Internet an effective advertising
vehicle?
What is Pakistan Yellow Pages Online?
How long Pakistan Yellow Pages Online has been
in operation?
What does Pakistan Yellow Pages Online can do
for my business?
What is the advantage of advertising in
Pakistan Yellow Pages Online instead of having
my own homepage?
Listing
Requirements
Can I list my business in the Pakistan Yellow
Pages Online without having an Internet site?
Can I have multiple listings for my business?
Can anyone post his / her own business in the
Pakistan Yellow Pages Online?
What is done when I list my business in the
Pakistan Yellow Pages Online?
About Fees
How much is the fee for listing my business in
the Pakistan Yellow Pages Online?
Can I have more information about my business
made available to Pakistan Yellow Pages Online
visitors?
If I list my business in the Pakistan Yellow
Pages Online and choose one of the fee
options, can I receive a refund if I change my
mind?
I already have an Internet site. What can I do
to avoid paying the fee for full listing in
the Pakistan Yellow Pages Online?
How do I make payments for the services that I
receive?
Can an advertiser withdraw an advertisement
after it is posted?
Adding and modifying my
business listing
How do I list my business in the Pakistan
Yellow Pages Online?
I noticed that my business information is
already listed in the Pakistan Yellow Pages
Online. How can I update its information?
Can I modify my business data after it is
entered in the Pakistan Yellow Pages Online?
About the Ad Itself
I want a custom advertisement package. Do I
need to send my advertisement in any special
format?
Can you design multimedia features (animation,
voice,..) as part of the advertisement?
Standards
Do you have any standards regarding the
content of the ads?
Can Pakistan Yellow Pages Online refuse
posting an advertisement?
Other Advertising Services
How can I increase my business exposure in the
Pakistan Yellow Pages Online?
General Questions
Advertising
through Internet has become one of the most
effective vehicles for businesses of all
kinds. It is effective because advertisers can
target their potential customer base
accurately. The advertisement can be only
placed in those homepages that potential
consumers may be viewing.
This becomes
more important when the advertiser offers a
specialty product or service. Businesses that
cater their services to the Pakistani
community and enthusiasts fall into this
category. Up to now these businesses either
have not had a means to advertise or have been
limited to their immediate community.
In either case,
the return on advertisement investment has
been too low. Therefore, it has been difficult
to justify the cost of advertising. This has
made it impossible for many of these
businesses to grow to their full potential.
 New
Page 1Fortunately, with the advent of
Internet, this has changed.
Pakistan Yellow
Pages Online is designed to become the primary
Internet site for Pakistani products and
services. It is designed to provide maximum
exposure for businesses who serve Pakistan
across the globe.
Internet can be
accessed globally, 24 hours a day and 365 days
per year. Therefore, it serves both businesses
that serve their immediate community as well
as those who would like to market their
products and / or services globally. Realizing
specific needs of advertisers and consumers,
Pakistan Yellow Pages Online has designed
specific features for its Yellow Pages site
which make it
possible
for the viewer to locate specific
advertisements easily.
How long Pakistan Yellow Pages Online has been
in operation?
Pakistan Yellow
Pages Online (www.pypol.com) has been serving
Pakistani businesses and community with a
variety of services since its establishment in
2002. It is an integral part of Pakistan
business and has been designed to make a wide
range of options, features and services
available to both business owners
and
visitors.
Pakistan Yellow
Pages Online is one of the most frequently
visited Pakistani sites. To maximize exposure,
businesses that are catered to serve the
Pakistani community can be listed in the
Pakistan Yellow Pages Online. More and more
people are relying on online business
directories. Realizing this trend, large phone
companies have also started to make their
phone directories available online. Pakistan
Yellow Pages Online offers the best targeted
online advertising to those who wish to
advertise their services to the Pakistani
community.
Because of the
popularity of the website and its unique
services, Pakistan Yellow Pages Online has
become the most comprehensive business
directory available
on
the Internet from Pakistan.
What is the advantage of advertising in
Pakistan Yellow Pages Online instead of having
my own homepage?
There are
currently millions of homepages on Internet. A
homepage by itself has no visibility on
Internet. These homepages become alive only
when they are grouped together in a site that
is specifically designed for this purpose and
offers more options than just one homepage.
An example of
this is the difference between a store, which
is along the side of the road by itself with
no fancy signs or attraction versus a similar
store that is in the middle of a large
shopping mall or bazaar. Pakistan Yellow Pages
Online
creates
the same ambiance as a shopping mall in the
cyberspace.
Listing Requirements
Can I list my business in the Pakistan Yellow
Pages Online without having an Internet site?
Yes, from the
beginning, Pakistan Yellow Pages Online
decided not to limit its listings to
businesses with Internet site. Therefore, any
business that serves the Pakistani community
can be listed in the Pakistan Yellow Pages
Online. You
simply
fill out a form that is available online.
Can I have multiple listings for my business?
No, we only
allow one listing per business. Each time a
new business is added to the Pakistan Yellow
Pages Online, it is checked against existing
businesses in the database. If any
similarities are found, they will be flagged
and deleted
automatically.
Can anyone post his / her own business in the
Pakistan Yellow Pages Online?
In order to
maintain the integrity of the data, we only
accept listings of established businesses.
This will help to provide a stable and
accurate set of data to our visitors.
Salespeople such as real estate agents,
insurance agents or car salespersons cannot
list their names as a business using our
“Basic Listing” package, which is free of
charge.
Salespeople tend
to be more mobile and move often between
businesses. Salespersons can only list their
names in the Pakistan Yellow Pages Online by
selecting
Independent Salesperson Listing according to
our fee schedule.
What is done when I list my business in the
Pakistan Yellow Pages Online?
Your Business
information is added to the Pakistan Yellow
Pages Online database along with the other
businesses. A unique home page will also be
created using your business name and business
category.
Your newly
created home page will be made available to
the Internet search engines, making it
possible for others to find it. Additionally,
anytime any information about your business
such as phone number or address changes, you
can use your “Password” and update your
business information. All of these are
done
free of charge.
About Fees
The best
part of this service is that it is FREE. You
can currently add the basic information about
your business to the Pakistan Yellow Pages
Online for FREE. The following data are
included as part of the basic information:
Name
Type (category)
Address
Phone number
Fax number
Slogan or message
Business
owners, who wish their email addresses and
URLs to be displayed as part of their business
information, can do so according to the
following fee schedule:
Email
address Rs 1000.00 / year
URL Rs 1000.00 / year
Email & URL Rs 1500.00 / year
Independent Salesperson Listing
includes email and URL Rs 1000.00 / year
Both email
address and URL are hot links. Businesses that
have any of the above service plans are
prioritized over others in the same category,
i.e. they are displayed first during
inquiries. BUSINESSES WHOSE INTERNET SITES ARE
HOSTED BY OUR PARENT COMPANY, Pakistan Dotcom
group of companies DO NOT PAY THE ABOVE FEES.
Full listing in the Pakistan Yellow Pages
Online is included in the entire web
hosting packages that Pakistan Dotcom group of
companies
offer.
Can I have more information about my business
made available to Pakistan Yellow Pages Online
visitors?
Yes, we also
offer the following packages:
1-Register a
domain, design and develop a dedicated
Internet site for your business according to
our fee schedule. For detailed pricing visit
“About us” section in the main menu.
2-Prepare one
full page of text and graphic for your
business and host it as part of www.pypol.com
site. You will provide the text and the
artwork in either electronic format or prints.
Our staff will convert your material to an
Internet compatible format. There is a
one-time charge of $150.00 to design the page.
The annual
fee
to host your page and to provide a hot link to
your home page is $120.
If I list my business in the Pakistan Yellow
Pages Online and choose one of the fee
options, can I receive a refund if I change my
mind?
You can receive
full refund within the first fifteen days.
After that none of the fees
you
have paid will be prorated or refunded.
I already have an Internet site. What can I do
to avoid paying the fee for full listing in
the Pakistan Yellow Pages Online?
It is simple,
you can ask us to switch your site to our
servers and we will wave the
listing
fees.
All fees are due
in full and must be paid in US currency in
advance. You can pay your bills by credit
cards, personal and business checks or cashier
checks. Checks must be made to “Pakistan
Yellow Pages Online” and mailed to:
66-C, First Floor, Commercial Area 'A', Phase
II, DHA, Karachi
Tel:
92-21-5898790-91
Yes, however,
none of the fees will be refundable.
Adding and modifying my business listing
How do I list my business in the Pakistan
Yellow Pages Online?
It is very
simple. In the main page, click on the button
labeled “Add Your Business”. Fill out the
on-line form and submit it. Make sure you
answer all the questions and select the
business types that best match yours.
Incomplete entries are automatically rejected
by the software.
Remember you
cannot use any URL address in the “Slogan /
Message” section. Additionally, make sure you
choose a password that you can remember
easily. You will need the password if you
decide to change your listing content at a
later time. Each listing goes through a review
and approval process by our staff.
This takes up to
a week before your entry can be posted. If
your listing does not meet Pakistan Yellow
Pages Online requirements or standards, it
will be simply
deleted.
I noticed that my business information is
already listed in the Pakistan Yellow Pages
Online. How can I update its information?
In the past we
have used data from various sources to build
up Pakistan Yellow Pages Online database. If
your business is already included in our
database and you wish to update it, add your
business information as a new business and
make
a
note about it in the “Comment “ section of the
data entry form.
Can I modify my business data after it is
entered in the Pakistan Yellow Pages Online?
Yes, you can use
the “Password” that you have selected at the
time of data entry and modify your data.
However, you cannot modify the business name.
To update your business information, select
“Modify ….” From the main page and follow the
direction. Make sure to answer all the
questions completely.
The software
automatically rejects incomplete entries.
Remember you cannot use any URL address in the
“Slogan / Message” section. Each listing goes
through a review and approval process by our
staff. It takes up to a week before your new
information can be posted. If your updates do
not meet Pakistan Yellow Pages
Online
requirements or standards, they will be simply
deleted.
About the Ad Itself
I want a custom advertisement package. Do I
need to send my advertisement in any special
format?
No, we are set
up to accept advertisement in any form.
However, the cost will vary based on the
amount of work that we will have to perform to
prepare the layout and artwork in a digital
format. The following are some examples:
1- The
advertiser has a homepage already - We are
able to provide a link from Pakistan Yellow
Pages Online to the advertiser homepage. We
also email our logo file to the advertiser and
ask for a link from his / her site to Pakistan
Yellow Pages Online. However, this is optional
and not mandatory.
2- The
advertiser has the content of its add in
digital format already - We can accept
advertisement in both text and graphic
formats. Following formats are accepted:
- HTML
- Text (DOS text, MS Word)
- Graphics (GIF and JPG)
Text and graphic
formatted files will be integrated into HTML
files.
The digital
files can either be emailed to us or mailed to
us on a PC DOS formatted 3.5-inch diskettes.
3- The
advertisement is in form of a flyer or
brochure (Art Ready)- The advertiser can mail
the brochure to us and our staff will put it
in the appropriate format and post it on the
Pakistan Yellow Pages Online.
4- The
advertiser requests that our staff design the
advertisement- Our staff will
work
with the client to prepare the advertisement.
Can you design multimedia features (animation,
voice,..) as part of the advertisement?
Yes, we can
include advanced multimedia features in your
advertisement. We will
quote
a fixed price after reviewing the
requirements.
Standards
Yes, all the
advertisement must meet the following
standards: - The advertisement cannot use
profanity or be offensive to the viewers. -
The
advertisement
has to be visually pleasant.
Yes, Pakistan
Yellow Pages Online reserves the right to
refuse or cancel any
advertisement
at any time without prior notice.
Other Advertising Services
How can I increase my business exposure in the
Pakistan Yellow Pages Online?
We offer banner
advertising for those who wish to maximize
their business exposure. This is a very
effective way of advertising your services.
Pakistan Yellow
Pages Online uses a very sophisticated
technique for displaying banner ads based on
business types. Therefore, if you own a
medical practice, your ad will be included in
the group of ads that is used when a visitor
inquires about doctors or medical offices.
The advertiser
is charged based on the number of times its
banner is displayed.
For
more information about this service, please
visit ‘About Us’ section.
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